Before we begin today's post, you need to understand a very important YouTube concept. If you are creating a video expecting it to get thousands of views without doing anything after it's posted, you are wrong. If you have a small fan base and are creating content, the chance of it getting over 1,000 views is very slim. There are about 65,000 videos that are uploaded to YouTube each day and the chance of your video getting viral with no work is nearly impossible. The point I am trying to make is that getting YouTube views requires hours of tedious marketing work. Below I will list a few things that you can do as a producer to help get some start-up views for your content:
1. Brand your video correctly
- One of the most important parts of a YouTube video is its name. Spend a good amount of time thinking of an interesting title that will attract a variety of people. Focus on certain points:
- What is currently popular in the media
- What gender are you trying to attract?
- The other important aspect of branding your video is its tags. I spent some time talking about tagging in a previous post. It is important to have a variety of tags that will put your video in a bunch of different search options.
2. Social Networking your video
- Most people have hundreds of friends on Facebook and sometimes even more followers on Twitter. Why not utilize those numbers and post your content for others to see? Chances are, if you have a video with an interesting name, friends and followers will take a look and maybe even share it with other friends.
- Utilize blogs and forums:
- Some blogs have thousands of followers and connect with their readers. In many cases, if you connect with their readers and do not spam them with your content, they will be happy to post your videos on their blogs.
- Forums are a great way to get a couple hundred initial views. They are also a great way to get feedback from other producers on what you can do better in the future.
3. Keeping engaged with the YouTube community
- This is a tedious part of getting views and subscribers on YouTube. Stay engaged with your community by posting on other videos. By this, I don't mean trolling on other channels and trying to be funny. Comment on other videos by stating what you enjoyed about their video or what they can do better in the future.
- Another way to stay engaged with your community is by posting regularly. Many YouTubers post on a daily or weekly basis. This gives viewers a reason to subscribe and stay in touch with you.
To read more about this topic, I found an interesting article on Tech Crunch about how to get more YouTube views. It has some pretty interesting facts!
I hope you are all having a happy first day of May! How do you get more views on your video content. Leave it in the comments below! My name is Alex Van Thong and this is my Filmmaker's Journey...
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